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Persian
Author =
Ghezelbash, Mahsa
Number of Articles:
1
Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention
Volume 9, Issue 1, 2017, Pages
193-211
10.22059/jibm.2017.62323
Mohsen Nazari; Mahsa Ghezelbash
View Article
PDF
325.35 K
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